“Social media is like a loud speaker, it's an amplifier.” - Stuart Tomlinson

In today's digital age, having a strong online presence is crucial for any business, and martial arts gyms are no exception. But for many coaches, the idea of getting in front of a camera and promoting themselves on social media can be daunting.

Stuart Tomlinson, founder of Warrior Collective and a renowned martial arts personality, tackles this very issue in our recent interview with him.

The Challenge: Stepping Out of Your Comfort Zone

Let's face it, many coaches are more comfortable on the training mats than they are behind a camera. Social media can feel time-consuming and overwhelming. But as Stuart points out, "it's not to be avoided...you've gotta start somewhere."

Why Social Media Matters

Social media isn't just about vanity metrics and viral videos. It's a powerful business tool that can help your gym reach new heights:

• Attract new students: Showcase your gym's offerings, culture, and expertise to a wider audience.

• Build a community: Connect with potential new students and deepen the relationship with existing members by featuring them on your channels, fostering a sense of belonging and loyalty.

• Establish yourself as an authority: Share valuable content that positions you and your coaching team as knowledgeable and trustworthy and above all qualified to help new members solve their skill, fitness and confidence problems.

From Hesitant to Hero: Top Tips for Getting Started

Even the most camera-shy coach can become a social media champion. Here's Stuart's practical tips to get you started:

• Start small: Don't overthink it. Begin with basic content like photos and captions highlighting your classes, students, and achievements.

• Invest in decent equipment: You don't need a Hollywood studio setup, but a decent smartphone with good audio and video will do wonders. Don't have dedicated lighting no problem, use natural indirect light or even existing gym lighting to great effect.

• Learn from the masters: Watch YouTube tutorials and observe how other successful coaches and gym owners are crushing it with social media marketing and content.

• Embrace your individuality: Don't be afraid to let your personality shine through. Your unique quirks and passions can be what sets you apart.

• Focus on value, not vanity: Provide helpful, informative and actionable content that resonates with your target audience. Skill breakdowns, sharing members's journey's, nutrition and injury prevention are good places to start.

• Be consistent: Social media is a marathon, not a sprint. Regularly post engaging content to stay top-of-mind with your audience.

Need help with your Gym Instagram? Have doubts that it's even worth it? Yes, you can gain awareness and make more sales for your gym with social media by working with our team. We do all the heavy lifting for you. Get real business results, access the proven systems and upskill your team in the process. Click here for more information, pricing and hot to get started.

Beyond the Likes: A Holistic Approach

Social media is just one piece of the puzzle. Stuart emphasizes the importance of "doubling down on what you're good at." Focus on what makes your gym unique and don't be afraid to invest in yourself by continuously learning and growing as a coach.

Remember, social media success isn't about chasing the latest trends or going viral every day. It's about building genuine connections, showcasing your passion, and providing value to your audience. Take that first step, embrace the discomfort, and watch your martial arts gym thrive in the digital age.

Watch the full interview with Stuart Tomlinson here

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